Gay Interracial Couple Featured in IKEA's Furniture Ad
IKEA have featured a gay interracial couple in their new ad campaign inspired by the American dream. Launched recently, the black and white couple cozies up on a couch, as they lay there together. Behind them is a caption on a flag reading: "All homes are created equal."
Today, the idea of the American dream is no longer dormant. And this is exactly what the Ad campaign is focusing on – the different ways of how Americans live today. As per Leslie Stone, director of strategic services for Ogilvy, that ad is a true portrayal of America today. We have interracial families, gay families, interracial adoptions...
Stone adds: “If we’d put across 20 different living situations, they’d all be equally powerful”.
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