Honey Maid responds to anti-gay & anti-interracial backlash positively
The Honey Maid advert released last month wasn’t received well by many because they featured gay and interracial families. The social media criticism they received was off the hook… which wasn’t such a surprise given the media backlash that the Cheerios ad received last year for having an interracial family in the ad.
One thing I am loving about the company is what they did after the negative tweets and comments: They released a video that makes all the negativity seem like a drop in the ocean… the ocean of love. See they hired a couple of artists to create the word LOVE from all the negative tweets then surrounded them will all the positive tweets they got. And what came out was amazing: Ten times more positive responses surrounding the negative responses.
It’s an amazing work of art. And the underlying message: LOVE. You gotta watch this… You gotta LOVE this... Truly WHOLESOME!!!!
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In case you missed the Honey Maid ad that caused all that social media hate, watch below:
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