Interracial Cheerios ad makes some "want to vomit"

Posted by Ria, 05 Jun 13

interracial cheerios adIt is just an innocent and adorable cereal advert. That is all there is to it.

Well, not to a bunch of Americans who blocked out the educational aspect and the sweet humor incorporated in the ad and only saw an interracial couple and their mixed race kid and went ballistic. As in how does seeing a sweet kid asking a her mother if Cheerios are good for the heart turn into a torrent of racial abuse and hate speech comments just because some people thought "Crap! Did they just feature an interracial family?"

The thing is: the video makes no reference to the interracial family. However some users said the interracial couple made them “want to vomit” ... some found them “disgusting.” What I don't understand to this moment is how this ad caused such a wave of racial backlash that included racist references to Nazis and “troglodytes” and “racial genocide.” This resulted in the comment section of the video being shut down.

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Have some people been in a comma for decades? There are thousands of interracial couples these days and to think that some people can be so in denial - living like interracial couples are fictional beings? Wake up people. ITS 2013!!!! As in what kind of image are such people trying to portray? That nothing has changed since the 1960s? We are a melting point for crying out loud.

Good thing is: Most of the comments were positive, hailing the inclusion of interracial families in the media as a step in the right direction.

One woman posted on Facebook saying: “Having been mixed in the ‘70s, I’d like to thank everyone at Cheerios for making a commercial with an interracial couple. Going to buy boxes today! Many thanks for reflecting what my family looked like.” Another one wrote, “Just watched your commercial with the biracial family. Beautiful. Thank you so much.”

“Consumers have responded positively to our new Cheerios ad,” said Cheerios Vice President of Marketing Camille Gibson. “At Cheerios, we know there are many kinds of families and we celebrate them all.”

Don't you think its high time some people dropped the backwards mindset? The ad simply portrayed America’s true colors. Have a watch and let us know what you think.

15 responses to "Interracial Cheerios ad makes some "want to vomit""

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  1.   kevyster says:
    Posted: 25 Jan 14

    who cares? I don't think any dad wants their kids pouring cereal on them when they're napping, whether the kids are mixed or not, lol. That being said the ad was very cute. Don't waste your time with the few losers that hated this ad. They proably have no life,etc of their own so they have nothing better to do than whine like two year olds over ads like this than actually do something productive with their life.

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  2.   Authorgirl says:
    Posted: 19 Dec 13

    Who cares! WHO CARES! Jesus , some people will never be open , and some people will be evil forever. Stop giving them power!

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  3.   dark.angel says:
    Posted: 20 Jun 13

    I'm lost on this one I just didn't see what was offensive about the commercial at all. I just saw a interracial couple and the most adorable beautiful little girl.......

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  4. Posted: 14 Jun 13

    So, interracial marriage/relationships starts to become more prominent and makes its way to a General Mills commercial... and we are supposed to think it's because of Scandal? And Princess and the Frog? When did our mindset and way of thinking completely revolve around media & entertainment? Maybe that's your education tool that guides you. Not me. Let_It_Swirl

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  5. Posted: 11 Jun 13

    its offensive to the small minded fools that probably jump and shout in church but hate interracial couples. what would JESUS THINK?

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  6. Posted: 11 Jun 13

    people just need to grow up. interracial dating has been going on for thousands of years and will never stop. the commercial represents the changes in the american family that has become more diverse. the fact that the daughter placed the cheerios on her fathers heart so he can stay alive is heartwarming. my favorite commercial is the audi commercial where the daugher thinks her dad is an alien.

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  7. Posted: 08 Jun 13

    I am not offended by the commercial at all. However, it would be nice to see other interracial couples (i.e. black woman and white man). It seems to me that the media always highlight a black male in an interracial relationship.

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  8.   dave_74 says:
    Posted: 08 Jun 13

    Well I am sure the marketing people at Cheerios considered this completely when they considered airing this commercial , yes they might lose 100 jobless racist customers each with 100 profiles , enough to shut down the comments section on an online forum Free speech??? (ha ha, Youtube= racism scum magnet) ... but truth is without our welfare tax support ...those racist couldn't even afford Cheerios. Let's feed the world! But if you're a racist, let's just take your Cheerios away. LOL

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  9.   NectarKing says:
    Posted: 07 Jun 13

    Cheerios' Interracial Ad Spiked Its Online Branding by 77%! Nevertheless, the responses online to this ad allowed folks to really express their true attitudes and beliefs, despite the fact that 15% of all marriages are interracial. Stay strong and Swirl!

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  10.   jod212 says:
    Posted: 07 Jun 13

    Hat's off to the creators of the ad, that is so sweet. Remind's me of myself 50 year's ago. Having said that, we all know that there are hateful individuals in every ethnic group who cannot seepast their owh issues. The problem becomes dangerous when those same people impose their values on others like; not allowing Mormans and other religious groups to have plural marriages, restricting Lesbian/Gay couples from marriage or the dreaded interracial marriage. These same people I am sure have a problem with our current President (yes folk's, his mama was white) and have a seizure everytime they think of him. Mixing of differing groups has been going on from the beginning of human existence. Which is why neanderthal DNA has been found in select groups of modern humans. That's the ultimate blended child, hello!!!

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  11.   Kyheart2 says:
    Posted: 06 Jun 13

    This shows interracial couples what they think about us. But as you can see interracial couples let them know how much we don't care what people think! Things will keep on changing no matter what.

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  12.   arlandf says:
    Posted: 05 Jun 13

    Let me tell you why this commercial is offensive. It isn't about an interracial relationship because you have shows like Scandal that come on every Thursday night and there isn't a major backlash on that. That show has a interracial angle in it. Also, there are movies like Something New, Monster's Ball, and Princess and the Frog that have an interracial angle that don't have major backlash. Now some may say black men complained about these movies, but then you have other black male figures that will tell other black men to "shut up, it just a movie". The reason why this commercial is offensive is because it involves a black man in a interracial angle, even though he is in another room. This is the same thing that happen with the movie Red Tails. Also, you have people going off on the likes of RGIII, Micheal Ealy, and Terrance Howard for marrying women who are not black or not of the shade of black (see dark skin vs light skin). It is like this, black men in interracial and functional relationships has always been frown upon since black people landed on this country as slaves.

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    • mesweetpea says:
      Posted: 06 Jun 13

      So it's offensive because 'it involves a black man in an interracial angle'? Why is a black man in an interracial relationship offensive? Because others have a problem with RG or Scandal? Still doesn't explain why U think its offensive.

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      • arlandf says:
        Posted: 07 Jun 13

        It isn't offensive to me. It is offensive to to the masses. These are the people that tell their non-black daughters that black men are lazy, no good , violent, deadbeats, and on the down low (bisexual or gay). In addition, if their daughters date or marry a black man, they will disown their daughters or get real violent (hate crime) with the black man. Also, there is another segment of people that believe that black men have "self-hatred" (can apply to a black man that happens to date light skinned black women) and they "sellout" the black community for a woman of another race. However they are comfortable watching Scandal and other shows that have an interracial angle. However, when a black man is with a non black woman it causes an uproar. That is why it is offensive for others. I am just addressing the elephant in the room that the black man is the most scrutinized person in the interracial dating and marriage scene.

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  13.   needee says:
    Posted: 05 Jun 13

    I think its sweet. What's the problem with it?

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