Interracial Cheerios ad makes some "want to vomit"
It is just an innocent and adorable cereal advert. That is all there is to it.
Well, not to a bunch of Americans who blocked out the educational aspect and the sweet humor incorporated in the ad and only saw an interracial couple and their mixed race kid and went ballistic. As in how does seeing a sweet kid asking a her mother if Cheerios are good for the heart turn into a torrent of racial abuse and hate speech comments just because some people thought "Crap! Did they just feature an interracial family?"
The thing is: the video makes no reference to the interracial family. However some users said the interracial couple made them “want to vomit” ... some found them “disgusting.” What I don't understand to this moment is how this ad caused such a wave of racial backlash that included racist references to Nazis and “troglodytes” and “racial genocide.” This resulted in the comment section of the video being shut down.
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Have some people been in a comma for decades? There are thousands of interracial couples these days and to think that some people can be so in denial - living like interracial couples are fictional beings? Wake up people. ITS 2013!!!! As in what kind of image are such people trying to portray? That nothing has changed since the 1960s? We are a melting point for crying out loud.
Good thing is: Most of the comments were positive, hailing the inclusion of interracial families in the media as a step in the right direction.
One woman posted on Facebook saying: “Having been mixed in the ‘70s, I’d like to thank everyone at Cheerios for making a commercial with an interracial couple. Going to buy boxes today! Many thanks for reflecting what my family looked like.” Another one wrote, “Just watched your commercial with the biracial family. Beautiful. Thank you so much.”
“Consumers have responded positively to our new Cheerios ad,” said Cheerios Vice President of Marketing Camille Gibson. “At Cheerios, we know there are many kinds of families and we celebrate them all.”
Don't you think its high time some people dropped the backwards mindset? The ad simply portrayed America’s true colors. Have a watch and let us know what you think.
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