The hunting season aint over yet!
Finding love isn’t something you just dream and it happens. Even Cupid, the master of love himself can't spur singles to action faster than a New Year's resolution.
So December is over … a month packed with lonely hearts typing away on dating sites in order to find love so as not to spend the holidays alone. Well that is done. So why is that January marks the busiest and most profitable month for online dating services? Is it because many people were caught up in the holiday love craze and come January they realize they made a mistake? Or is it that singles are going online in record numbers to find dates for Valentine's Day?
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"You get this massive surge. People start to re-evaluate their lives. They don't want to marry this person. Or they want to break up with their boyfriends. Or they haven't had a date in a while. And they all set their New Year's resolutions to find someone," said Markus Frind, founder of one of the famous dating sites.
Well if it’s about the resolutions, then I am sure most dating sites expect a big spike in traffic from new and current members this month. According to some poll, the top of the list in relation to New Year resolutions is finding love.
For the online dating industry, this time of year is like a perfect storm … from Thanksgiving and Christmas, then the going-out holidays, New Year Eve's all the way to Valentine's Day.
I guess this has got much to do with the December hangover from family gatherings when all those personal questions you cant answer get asked – ‘Who are you dating? Are there wedding bells?' And come New Year's Eve, people always want to be with their loved ones … their better half. And this entire love craze builds up toward Valentine's Day making the loneliness factor rise. And suddenly, everyone turns to Cupid ... carrying around some bow and arrow. It’s the hunting season for love ;-)
I guess this surge is similar to the gym theory where people hit the treadmills every January to fulfill their resolutions to lose weight. And as we all know these gym resolution-inspired members will eventually fall to the lure of happy hour and the numbers start dropping.
Is this the same online dating? Should we expect traffic to drop after Valentine’s Day?
Well I guess the holidays have a way of bringing out one’s strong sense to feel connected to somebody. When the holidays come and go, it's not on our minds as much, we all get busy. So you still may be alone but the feeling isn’t as strong as Christmas time. Well, with all these singles logging on, it means that January marks a new beginning for those that failed to find love the previous year. Let’s hope their choices will be a lot better this year.
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