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Are you among the 15% "Cheerios" families?

Posted by Ria, 14 Jun

interracial cheerios ad In response to the racist backlash against the Cheerios commercial that featured an interracial family, Michael David Murphy, a guy who felt his interracial family was represented by the ad, decided to create a website dubbed "WeAreThe15Percent" where interracial families and interracial couples can upload their pictures. This he did so that people can publicly see how American families are changing. Murphy writes:

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"We’ve created this site to publicly reflect the changing face of the American family. According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture.
If you’re in an interracial marriage, or family, please feel free to email us your photo for the site. Please include first names, from left to right, and the city in which you live."

Are you the 15 percent! Kindly join Murphy and other interracial families in this campaign. Visit the site and let the world see the true face of American families. Thanks y'all!

1 responses to "Are you among the 15% "Cheerios" families?"

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dave_74 says:

Posted: 14 Jun 13

I think this is a great project. Thumbs up to the person that started it. I'm going to include a few of our pics as well.

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